Water-Food Futures
The goal of the Water-Food Futures research project is to promote sustainable water use within the food system by advancing scientific understanding of how food production and consumption impact water resources. The project seeks solutions to reduce water overuse and pollution – while ensuring food security and the economic viability of food production.
We designed a visual identity and website that support the project’s goals. A recognizable and credible brand was created through a calm yet fresh color palette, clear typography, and distinctive graphic elements. The look was intended to be professional and trustworthy, yet not overly rigid – a sense of playfulness and a positive tone were introduced through subtle details.
The full design package also included presentation templates, social media post templates, and a roll-up banner.
