CMI 25 Years: Rebooting Peace

In 2025, CMI—Martti Ahtisaari Peace Foundation celebrated its 25th anniversary. The anniversary year culminated in a celebratory event at Finlandia Hall, for which we designed a comprehensive visual identity.

The visual concept combined CMI’s history, peace mediation work, and the dignified atmosphere of the anniversary year into a modern and cohesive design. The identity was created to function seamlessly across both digital and physical environments.

The project included an animated logo, on-screen event graphics, newsletter graphics, social media graphics, a printed programme, and various visual elements for the event space, such as a photo backdrop and a timeline showcasing CMI’s 25-year journey.

The result was a cohesive and recognizable event identity that brought the anniversary story to life across every touchpoint — before, during, and after the event.

Photography: Maria Hossain Santto / CMI