Finnish Society of Sport Sciences (LTS)

We designed a professional social media visual identity and a library of Canva templates for the Finnish Society of Sport Sciences. The goal of the project was to streamline the organization’s social media workflow, increase engagement through polished aesthetics, and unify a fragmented look into a clear, recognizable brand presence.

The design was rooted in the organization’s existing brand guidelines. By analyzing their recurring communication needs, we developed a flexible visual concept and a series of adaptable Canva templates. These templates utilize the brand’s signature color palette, typography, and distinctive line elements across various color schemes.

Key Focus Areas:

• Accessibility: We ensured that all layouts meet accessibility standards, making them clear and easy to read for diverse audiences across all digital channels.
• Efficiency & Ease of Use: The user-friendly Canva templates enable the team to produce high-quality content rapidly without compromising on design standards.
• Scalability: The concept is designed to be future-proof, allowing the organization to easily expand their template library while maintaining a consistent brand voice.
• Brand Consistency: With these new tools, the organization’s communication remains unified, extending their professional brand identity seamlessly into social media.

The Result: The overhaul has significantly accelerated the content creation process. The outcome is a cohesive and professional look that simplifies the daily operations of the communications team and strengthens the brand’s visual impact.

Note: This project focused on visual design. If you require a comprehensive social media strategy, we can connect you with experts through our professional network.

Working with Marja was incredibly smooth. Right from the first meeting, she grasped exactly what we were looking for and delivered the initial drafts quickly. After a few minor adjustments, we had the final templates ready for use. The templates are easy to use; the look remains consistent while still allowing for creative variety.
– Hanna Vehviläinen, The Finnish Society of Sport Sciences (LTS)